Finding Experts to Interview – How To

When I started my business, I didn’t know anyone. All I had was my phone and my tape recorder. But within a short time, I had a few interviews under my belt. And now, eight years later, I have interviewed some of the top copywriting and marketing experts in the world.

People like Jay Conrad Levinson, John Carlton and Bob Bly. Guys who ordinarily would charge big bucks for their time.

So how did I get these interviews? Well, a few different ways really. 

One of the easiest ways is to ask.  That’s exactly what I did when I got an interview with internet guru, Mark Joyner.  He was a subscriber to my site. I can still remember seeing the name come through on my list.

I emailed him back and I said, “I know who you are. Nice to meet you.” Anyway, I kept in contact and out of that correspondence came an interview. I interviewed him first and then he invited me to be interviewed for one of his programs.

A lot of my other interviews have come when I have made the first contact.

That is…If I find someone in marketing circles who I think will be a good fit for my customers…I email them. And, I ask if I could interview them. That’s how I got to interview people like Bob Bly and Ben Settle.

Now I do have a little bit of help for some of my higher profile interviews. There is a guy who’s been on my web site who’s known about my audios. He is a PR expert who has a lot of famous clients. 

One day, he approached me and asked me if I would want to interview Vic Conan. So I did.

Through him I’ve conducted interviews with many others, including: Bill Bartman, Tom Hopkins, Alex Mendosian, John Carlton, Ted Nicholas and some other top experts. These guys are probably paying him a monthly fee to provide PR services and he’s in the business of getting them exposure.

Interviews are part of that exposure. Which is where I come in. 

Now the fact that I have a lot of clients on my site certainly helps. But, even If I just had one interview on my web site, the guy would probably still do the interview based on the referral from his PR expert.

Now there are a lot of PR experts and sometimes these PR experts don’t deliver. But if you approach them and position yourself as a good resource for getting a client good exposure, there is no reason the PR expert wouldn’t refer their clients to you. 

6 Nonverbal Communication Tips for a Great Job Interview

Nonverbal communication is often an overlooked aspect among many candidates preparing for the job interviews. Receiving a call for job interview brings one closer to one’s goal. But, the subsequent steps in this process have to be dealt with a great care. Effective nonverbal communication augments one’s chances of success in selection. Here are a few tips for improving your nonverbal communication.

1-Dressing for Success:

Either good or bad, your dressing plays a vital role in making your first impression. Strictly, do not follow the fashion trends but choose a decent dressing. Dress colors give a strong impact, choose neutral yet graceful shades like blue, grey or black for the suit. The most widely accepted colors for the shirt are white and light blue. Hairstyle shouldn’t be too formal or too casual. Get shining black polished shoes and avoid heals. Avoid being overdone with perfumes.

2-Manage Your Body Language:

Keep your mind and body alert during the interview and keep calm while waiting for your turn. Never ever get lousy or start using a phone. Be attentive and have a professional composure. Don’t cross your legs or shake your feet during the interview. Do not offer to shake hand unless the interviewers offer you to.

3-Be Excited rather Desperate:

Your facial expressions convey your thoughts in your words. Show your interest and enthusiasm in the work. Believe that you can do the job and benefit the company. The positive mental attitude should be reflected in every move during the interview.

4-Eye Contact:

Make sure that your eyes contact frequently with the interviewer. Avoid looking around in the room or looking at the floor or the roof. This indicates lack of confidence or interest in the conversation. Pay attention to the nonverbal clues given by the interviewer if he seems to be distracted or bored try to choose more appropriate words or topic.

5-Come Prepared:

Bring everything you are required to bring for the interview. Keep your required documents arranged in a file properly. Avoid putting them in your pocket, bag or in some outworn envelope. Your belongings also play an important role in nonverbal communication. Any important thing missing in the dossier could contribute to the deduction of points.

6-Nonverbal Communication at the End of the Interview

Ending of the interview is certainly the most vital moment in this context. Most of the times, the gesture of the candidate, in the end, is enough to analyze if you are going to be selected. Be careful of the nonverbal message you convey in the end. Don’t rush out. Pay goodbye greetings with thanks, give a smile to the entire panel and leave the room with confidence.

Nonverbal communication speaks louder than the verbal communication. Plan and prepare well for the interview. Practice in front of the mirror. Recording a video could be quite handy in preparation.

Eight Tips to Prepare for a Virtual Interview

  1. First and foremost, it is still a “real” interview, and should be treated as such. There is a person on the other end who will be making an executive decision about your qualifications for the job, so assume it’s no different than if you met this individual in person.
  2. Dress to impress! Even if they won’t see your feet, dressing from head to toe in at least business casual attire is the first way to not only look professional when the camera goes live, but help you get into the right mindset. You’ll be surprised how you will feel you can take on the world when you LOOK like you can!
  3. Find a quiet and professional location for the interview. If you have a home office, this is perfect. If not, most libraries offer conference rooms free of charge, which you can reserve for yourself for the duration of the interview. There is nothing less professional than children, pets, or other household distractions infringing on your interview experience, and greatly affecting your appearance of professionalism. If you cannot get away from the home, set up at a dining room table or in a living room, and make sure everyone in the home knows you need some privacy for the allotted amount of time.
  4. Try out the interview system in question before the interview. The day or night before, log on and familiarize yourself if it’s a program you’ve never used. Even if it is something you use often, like FaceTime, double check that you have the contact info correct.
  5. Pay close attention to the time zone the interviews are conducted in. This one is SO important. With the advent of virtual interviews, corporations have opened themselves up to a huge network of individuals all over the world, and while advantageous, also likely means they operate on a different time zone than yourself. No one wants to get off on a bad foot because you missed your interview or were late because you were unsure of the time zone. If it isn’t clarified anywhere in a confirmation of any kind, reach out to your recruiter or interviewer, they will be happy to give you the information, and glad that you were proactive.
  6. Try to use a laptop or desktop if at all possible, but if you have to use a Smartphone, set up a tripod system beforehand, so your hands can be free for the interview. You can even use a stack of books. What you don’t want to do is hold the phone for the duration of the interview; this is a professional encounter, not a FaceTime chat with your grandma.
  7. Like any interview, make sure you have studied up on the company and position you wish to hold. Google them. See if they have had any news lately. Did they recently merge with anyone? Or perhaps they made a branding change not long ago. In the very least, know the goods and/or services they offer, and be prepared to tell them how you could aid them in this niche if you were hired.
  8. Prepare questions. Almost always the interviewer will ask you if you have any questions, and if they have answered all of them, its fine to tell them so. However, this is your chance to have their undivided attention, and ESPECIALLY if you are offered a job directly following. You will want to have compiled a list of anything you might have wanted to know, rather than bombarding the interviewer’s inbox with emails less than 24 hours after they had time set aside to make themselves available just for you.

With these tips you will be well on your way to not only acing that interview, but job offers galore! Break a leg and most of all, be yourself, and let your personality shine!