How to Land a Big Name Interview

When getting experts for my audio interviews, what I would do is think about my PR expert guy. My PR expert guy doesn’t sell information products. He has a basic Web site about his PR services, he doesn’t have a huge list but he’s like a promotional broker. So even when I was first starting out and I didn’t have many interviews, I had a few interviews.

Now, it’s easier for me because I have a lot of proof. When someone goes to my Web site they see all of these interviews. I mean it’s really easy now because I’ve got all these interviews behind me.

But I didn’t always have all these interviews. I mean I had to get that first interview, second and third interview. So you have to position yourself kind of like the PR expert.

Why do people hire PR experts? Because they want media, they want air time, they want promotion, they want clients, and they want advertising. An interview for them is free advertising.

Let’s say I was able to talk to someone on the phone and they heard the passion in my voice and tell them “I’m planning on interviewing them, Bob Blye, Clayton Makepeace, Joe Vitalie, John Carlton and Ted Nicholas. You guys are my dream interviews and you’re going to be in the book and I’m going to interview you and the transcripts are going to be in the book and I plan on getting this up on Amazon, I’m going to build a Web site, I’m going to do joint ventures, I’m going to promote this like you wouldn’t believe. You know that the interview is only going to take about an hour of your time. Would you consider doing an interview with me?”

I think they would be crazy not to just because what do you have to lose? As long as people who are in your market are going to be reading that book, you can’t lose.

It’s the same thing, that example, you are publishing a book with top experts on this subject, it won’t be out until next fall. Think about all the books and publishers that compile interviews when they approach these experts, they are just selling potential. There is no guarantee that the book is even going to sell. As a matter of fact, 90% of them don’t sell. Most books out there, interview compilation books fail. So there are a whole lot of people who have given interviews for books that probably didn’t get that much media from it but you never know.

So you sell your potential. You can approach someone and tell them that you’re doing a story on an expert in the marketing field. It will be promoted worldwide on the Internet. Are you open to participating? Why wouldn’t you? Especially someone paying a PR expert; that is pretty telling. They need more customers, they want more exposure.

See the problem in our marketing world is distribution. How do you get your message distributed out there? There are so many people out there and everyone wants more distribution and that’s what you approaching someone to do an interview represents. It represents potential distribution and with the Internet, once it’s up on the Internet you never know who is going to pick up on it.

So there are no guarantees, you know we’re all business people, they understand it may go well, it may not. All they have to do is trade an hour’s worth of their time and give you the rights to promote it. It’s a win-win situation. So position yourself that way and just be willing to ask and you should not have a problem.

Finding Experts to Interview – How To

When I started my business, I didn’t know anyone. All I had was my phone and my tape recorder. But within a short time, I had a few interviews under my belt. And now, eight years later, I have interviewed some of the top copywriting and marketing experts in the world.

People like Jay Conrad Levinson, John Carlton and Bob Bly. Guys who ordinarily would charge big bucks for their time.

So how did I get these interviews? Well, a few different ways really. 

One of the easiest ways is to ask.  That’s exactly what I did when I got an interview with internet guru, Mark Joyner.  He was a subscriber to my site. I can still remember seeing the name come through on my list.

I emailed him back and I said, “I know who you are. Nice to meet you.” Anyway, I kept in contact and out of that correspondence came an interview. I interviewed him first and then he invited me to be interviewed for one of his programs.

A lot of my other interviews have come when I have made the first contact.

That is…If I find someone in marketing circles who I think will be a good fit for my customers…I email them. And, I ask if I could interview them. That’s how I got to interview people like Bob Bly and Ben Settle.

Now I do have a little bit of help for some of my higher profile interviews. There is a guy who’s been on my web site who’s known about my audios. He is a PR expert who has a lot of famous clients. 

One day, he approached me and asked me if I would want to interview Vic Conan. So I did.

Through him I’ve conducted interviews with many others, including: Bill Bartman, Tom Hopkins, Alex Mendosian, John Carlton, Ted Nicholas and some other top experts. These guys are probably paying him a monthly fee to provide PR services and he’s in the business of getting them exposure.

Interviews are part of that exposure. Which is where I come in. 

Now the fact that I have a lot of clients on my site certainly helps. But, even If I just had one interview on my web site, the guy would probably still do the interview based on the referral from his PR expert.

Now there are a lot of PR experts and sometimes these PR experts don’t deliver. But if you approach them and position yourself as a good resource for getting a client good exposure, there is no reason the PR expert wouldn’t refer their clients to you. 

6 Nonverbal Communication Tips for a Great Job Interview

Nonverbal communication is often an overlooked aspect among many candidates preparing for the job interviews. Receiving a call for job interview brings one closer to one’s goal. But, the subsequent steps in this process have to be dealt with a great care. Effective nonverbal communication augments one’s chances of success in selection. Here are a few tips for improving your nonverbal communication.

1-Dressing for Success:

Either good or bad, your dressing plays a vital role in making your first impression. Strictly, do not follow the fashion trends but choose a decent dressing. Dress colors give a strong impact, choose neutral yet graceful shades like blue, grey or black for the suit. The most widely accepted colors for the shirt are white and light blue. Hairstyle shouldn’t be too formal or too casual. Get shining black polished shoes and avoid heals. Avoid being overdone with perfumes.

2-Manage Your Body Language:

Keep your mind and body alert during the interview and keep calm while waiting for your turn. Never ever get lousy or start using a phone. Be attentive and have a professional composure. Don’t cross your legs or shake your feet during the interview. Do not offer to shake hand unless the interviewers offer you to.

3-Be Excited rather Desperate:

Your facial expressions convey your thoughts in your words. Show your interest and enthusiasm in the work. Believe that you can do the job and benefit the company. The positive mental attitude should be reflected in every move during the interview.

4-Eye Contact:

Make sure that your eyes contact frequently with the interviewer. Avoid looking around in the room or looking at the floor or the roof. This indicates lack of confidence or interest in the conversation. Pay attention to the nonverbal clues given by the interviewer if he seems to be distracted or bored try to choose more appropriate words or topic.

5-Come Prepared:

Bring everything you are required to bring for the interview. Keep your required documents arranged in a file properly. Avoid putting them in your pocket, bag or in some outworn envelope. Your belongings also play an important role in nonverbal communication. Any important thing missing in the dossier could contribute to the deduction of points.

6-Nonverbal Communication at the End of the Interview

Ending of the interview is certainly the most vital moment in this context. Most of the times, the gesture of the candidate, in the end, is enough to analyze if you are going to be selected. Be careful of the nonverbal message you convey in the end. Don’t rush out. Pay goodbye greetings with thanks, give a smile to the entire panel and leave the room with confidence.

Nonverbal communication speaks louder than the verbal communication. Plan and prepare well for the interview. Practice in front of the mirror. Recording a video could be quite handy in preparation.