How to Land a Big Name Interview

When getting experts for my audio interviews, what I would do is think about my PR expert guy. My PR expert guy doesn’t sell information products. He has a basic Web site about his PR services, he doesn’t have a huge list but he’s like a promotional broker. So even when I was first starting out and I didn’t have many interviews, I had a few interviews.

Now, it’s easier for me because I have a lot of proof. When someone goes to my Web site they see all of these interviews. I mean it’s really easy now because I’ve got all these interviews behind me.

But I didn’t always have all these interviews. I mean I had to get that first interview, second and third interview. So you have to position yourself kind of like the PR expert.

Why do people hire PR experts? Because they want media, they want air time, they want promotion, they want clients, and they want advertising. An interview for them is free advertising.

Let’s say I was able to talk to someone on the phone and they heard the passion in my voice and tell them “I’m planning on interviewing them, Bob Blye, Clayton Makepeace, Joe Vitalie, John Carlton and Ted Nicholas. You guys are my dream interviews and you’re going to be in the book and I’m going to interview you and the transcripts are going to be in the book and I plan on getting this up on Amazon, I’m going to build a Web site, I’m going to do joint ventures, I’m going to promote this like you wouldn’t believe. You know that the interview is only going to take about an hour of your time. Would you consider doing an interview with me?”

I think they would be crazy not to just because what do you have to lose? As long as people who are in your market are going to be reading that book, you can’t lose.

It’s the same thing, that example, you are publishing a book with top experts on this subject, it won’t be out until next fall. Think about all the books and publishers that compile interviews when they approach these experts, they are just selling potential. There is no guarantee that the book is even going to sell. As a matter of fact, 90% of them don’t sell. Most books out there, interview compilation books fail. So there are a whole lot of people who have given interviews for books that probably didn’t get that much media from it but you never know.

So you sell your potential. You can approach someone and tell them that you’re doing a story on an expert in the marketing field. It will be promoted worldwide on the Internet. Are you open to participating? Why wouldn’t you? Especially someone paying a PR expert; that is pretty telling. They need more customers, they want more exposure.

See the problem in our marketing world is distribution. How do you get your message distributed out there? There are so many people out there and everyone wants more distribution and that’s what you approaching someone to do an interview represents. It represents potential distribution and with the Internet, once it’s up on the Internet you never know who is going to pick up on it.

So there are no guarantees, you know we’re all business people, they understand it may go well, it may not. All they have to do is trade an hour’s worth of their time and give you the rights to promote it. It’s a win-win situation. So position yourself that way and just be willing to ask and you should not have a problem.

Audio Interviews With Big Names – How to Land One

If I was just starting my information product business and had no profile, this is what I’d do in order to get started.

I’d quickly try to establish myself as an expert. But I’d leverage off the expertise of others.

Now the top guys in your industry or field may not know you. But they do know each other.

So, I’d try to position myself as a kind of public relations expert.

I’d go to each expert in the field I’m interested in and say: “I’ve got this idea. I’m putting together a book with a compilation of audio interviews on the world’s greatest copywriters”.

And if my field was something else, say music or health, I’d do exactly the same thing. I’d try to talk to them on the phone and really project a passion for what I was proposing. 

But if I couldn’t get them on the phone I’d try to project it in an email. I’d say: “I’m planning on interviewing Bob Bly, Clayton Makepeace, Joe Vitale, John Carlton and Ted Nicholas. I’d also like to interview you”.

I’d explain that I’m going to turn the interviews into transcripts which in turn will become a book that I plan on getting up on Amazon. I’d tell them about a Web site dedicated to the book.

That I’d be doing joint ventures…And that “I’m going to promote this like you wouldn’t believe”.

They’d be crazy not to come onboard.

Why?  Because by grouping them with other experts in their field, I’m reinforcing the perception that they too are an expert.

Plus, I’m doing all the promotion and distribution that they can leverage of.

Think about all the experts who contributed to the smash hit documentary, the Secret; people like Bob Proctor and Jack Canfield.

How better known are they because of their participation in that film.

It’s a no-brainer when you think about it. Try it some time.

Become an Affiliate to Score Interviews With Big Names

So you want to interview a guru in your field.

You know an interview with that person will be good for your business.  For your credibility.

The problem is that their normal fee per hour is up there in the stratosphere. You could get a one on one golf lesson with Tiger woods for cheaper.

So how do you get these guys to come on board?

Well, one of the strategies that has enabled me to get interviews with marketing and copywriting leaders like John Carlton, Ted Nicholas and Alex Mendosian is to tell these guys that I wanted to become an affiliate.

Now don’t get me wrong. I didn’t approach these guys blind with this offer. I actually used a PR guy I have to set up the contact.

But what I did was to “sweeten the deal” a little for the experts. One look at my Web site would have told these guys that I could help to promote them. But by enrolling myself as an affiliate in their sales machine, I gave them another reason to give me an interview.

Yes, they were helping me out. But now, in real terms, they were helping themselves out if my database decided to buy what they were offering.

As an affiliate I helped to promote Ted Nicholas’s membership site. For Alex Mendosian I promoted his Tele-Seminar Secrets. And for John Carlton I plugged his Copywriting Secrets line of products.

In each case, they knew that I had a vested interest in their products doing well. If I made money, they made money.

So they helped me out.

I think the best thing for you to do if you want to land a “big fish” is to say to these guys: “I want to sell for you; I want to become a salesman.”  Then fill out their affiliate information.

If they don’t have an affiliate site, say, “I really like what you’re doing and I’d like to help promote and sell your products and services.”

Why would they say no to that? The answer is they wouldn’t.

So get out there and offer to plug someone’s product.

You just might find you end up with a highly marketable interview that you can leverage off to promote your business as a result.