Audio Interviews With Big Names – How to Land One

If I was just starting my information product business and had no profile, this is what I’d do in order to get started.

I’d quickly try to establish myself as an expert. But I’d leverage off the expertise of others.

Now the top guys in your industry or field may not know you. But they do know each other.

So, I’d try to position myself as a kind of public relations expert.

I’d go to each expert in the field I’m interested in and say: “I’ve got this idea. I’m putting together a book with a compilation of audio interviews on the world’s greatest copywriters”.

And if my field was something else, say music or health, I’d do exactly the same thing. I’d try to talk to them on the phone and really project a passion for what I was proposing. 

But if I couldn’t get them on the phone I’d try to project it in an email. I’d say: “I’m planning on interviewing Bob Bly, Clayton Makepeace, Joe Vitale, John Carlton and Ted Nicholas. I’d also like to interview you”.

I’d explain that I’m going to turn the interviews into transcripts which in turn will become a book that I plan on getting up on Amazon. I’d tell them about a Web site dedicated to the book.

That I’d be doing joint ventures…And that “I’m going to promote this like you wouldn’t believe”.

They’d be crazy not to come onboard.

Why?  Because by grouping them with other experts in their field, I’m reinforcing the perception that they too are an expert.

Plus, I’m doing all the promotion and distribution that they can leverage of.

Think about all the experts who contributed to the smash hit documentary, the Secret; people like Bob Proctor and Jack Canfield.

How better known are they because of their participation in that film.

It’s a no-brainer when you think about it. Try it some time.

Use Audio Interviews to Attract Customers – A How-To

If you’ve conducted an audio interview with an expert, you’re well on your way to having a business that can make you money.

Some people get stuck on the idea that an interview is just that – an interview.  Don’t do that.  What I want to encourage you to do is to see the interview as information product.

Obviously, that information product has a value for the information it provides.  But, it also has a perceived value for the way that information is delivered.

For example, an ability to listen to an interview online has an inherent value.  But it is not as valuable as an ability to download the interview and take it with you on the road, in the garden, or when you’re out “pounding the pavement” getting fit.

The reason the second option is more valuable?  Choice.  People like choice and are prepared to pay more for it.

Taking this process further, another way to enhance the value would be to provide a transcript of the interview.  That way, people who like to read could also tap into your stuff. 

If you follow this model through you have the basics for an opt-in program on your website.  For example, in order to capture the email address of a potential customer you could make available a sample of the interview. Having wet their appetite, you could then offer that customer the ability to download the interview so that they can take it on the road. They could pay a monthly fee for this service.  In order to further increase the value and charge a premium on the monthly fee, you could offer to supply the transcript.

And then. Hey presto.  Using one audio product, you have created a viable business system that’s a win for you and a win for the customer.

The Most Important Equipment For Recording Audio Interviews?

Here is what I use and think is the most important tools I use for doing my audio interview recordings. I use a simple Sony digital recorder. I probably got it six years ago from Circuit City, which is now going out of business here in San Diego. I paid, I think, $90. So it’s a digital Sony recorder. The model no. is ICD-ST10 stereo. You can hit Ebay, do a search for it. You can go to Radio Shack. So you’re going to need something to record your audio digitally. Now there are other methods of doing it. There’s stuff out that you can hook up to your phone and to your computer, things that are a lot more complicated where you have dual channels, big microphones and all that.

But I’m just using this simple little recorder. It takes two AAA batteries and the thing has only failed me once. Here is what I did. I recorded the interview and then to get the interview off of your recorder you have to plug your Sony into your USB port of your computer and then you save the file into an MP3 file.

So you’re going to need something to capture your audio interview. You’re going to need the good old telephone. I use a Radio Shack phone. I’ve probably had this thing fifteen years and I will tell you, you want to test the phone that you have when you’re doing recordings because I had a problem with this phone, I was getting a lot of crackling and I didn’t know what it was so I searched out new phones, I went up to Wal-Mart.

You want to use a wired phone, you don’t want a cordless phone and you don’t want a cell phone. I bought a wired phone from Radio Shack, one of the newer ones, and I bought one from Wal-Mart and then I tested out the sound quality on them and it was definitely different than this one I use. So I’m in a little office some days and the main phone I use is usually at my home, so I unplugged the phone from my home and I brought it over here to my office because it’s got a different sound than my office phone.

So find a phone. Garage sales are a great place. I think if you pick up the older ones, sometimes the older ones are made a little bit better but you can certainly find some old corded phones, if you don’t have a corded phone, on Craig’s List or eBay and play around with it and test it.

So you’re going to need a phone. You’re going to need a digital recorder. You’re going to need this device too to capture the recordings, I get it from Radio Shack and it will have the exact URL and the resource page, but it plugs into your digital recorder and then it plugs into the back of the phone. And so this allows you to record both sides of the conversation, and it’s about twenty dollars. I looked it up yesterday, it’s only twenty dollars. And you’ll see the exact thing that I use to get the recordings off the other end, so I’m able to record you then.

And then you have editing software if you want to edit it. You don’t have to edit your recordings. I like to edit them, but I use what I learned on and what I’m comfortable with. It’s a version of Gold Wave. If you go to Goldwav, I use their version 4.26. They’ve got two or three new versions after that and it’s really hard to find the 4.26 version. But I’m trained on it, it’s very easy to work with.

But that’s all you need is a few pieces of equipment to record, capture and edit your audio. And soon you’ll be recording, producing, editing audio interviews like a pro.